Iresine

Ask me anythingArchive

fastcompany:

 At a private dinner after Fast Company’s Innovation Uncensored conference last night, Pharrell talked about how he got involved with Bionic Yarn, which turns waste plastic into material for clothing. A pair of jeans reuses seven water bottles worth of plastic. A hoodie uses 12. Pharrell said he was partly inspired by a rant from right-wing pundit Rush Limbaugh, who accused Pharrell of being a hypocrite for playing an Earth Day celebration while enjoying private flights and fast cars. “I’m like, ‘Why is he attacking me? What did I do?’ But if I look at what he was saying, if I look at the criticism, it’s like, well, yeah, okay, my carbon footprint is probably off the charts, so let me involve myself with something that will give me sort of like a balance.” With Bionic Yarn he subsequently landed deals with large corporate partners to make fabric from the recycled material. “That was so I could rest at night. I took a private flight, okay, but we just did this huge collaboration, and we did all of the denim for two weeks for Gap in Japan…. It was kind of like, alright, Rush.”

Photos by Nicky Digital!

As if Pharrell wasn’t cool enough already..

73 notes

  1. kamaumandela reblogged this from lwfrank
  2. afroelefante reblogged this from fastcompany
  3. vanyt reblogged this from legitimusmaximus
  4. legitimusmaximus reblogged this from fastcompany
  5. ondasonora28c reblogged this from fastcompany
  6. ucla-leadershape reblogged this from fastcompany
  7. christelleletist reblogged this from fastcompany
  8. vtinab reblogged this from fastcompany
  9. juliengomez reblogged this from fastcompany and added:
    Pharell améliore son bilan carbone !
  10. ca-thar-si-s reblogged this from fastcompany
  11. seamusiteverwas reblogged this from fastcompany
  12. mollino reblogged this from fastcompany
  13. mojothree reblogged this from fastcompany
  14. dberg4489 reblogged this from fastcompany and added:
    My 10 year crush just increased tenfold.
  15. lwfrank reblogged this from fastcompany
  16. artsycorporatehippie reblogged this from fastcompany
  17. dolookbe reblogged this from fastcompany
  18. dsindelible reblogged this from fastcompany
  19. iresine reblogged this from fastcompany and added:
    As if Pharrell wasn’t cool enough already..
  20. aliettegomez reblogged this from fastcompany